Digital Marketing Specialist - Analytics - Careem

About the role:

We are looking for a Digital Marketing Specialist - Analytics to join our world-class growth marketing team.

The purpose of the Digital Marketing Specialist - Analytics role is to lead the Careem Superapp customer digital marketing data and insights strategy. You will be accountable for providing visibility and insights to decision-makers based on data analysis - specifically on digital acquisition and engagement campaigns). This role will work closely with the head of customer acquisition / digital, product teams, marketing managers and the central growth team, providing regular reporting, insights and solutions to various growth topics.

Responsibilities:

Develop the views for all customer events and interactions in association with digital marketing campaigns.
Act as the first point of contact to answer all business data queries
Lead exploratory data analysis projects to achieve a better understanding of customer lifestyle and behavior to help discover untapped areas of growth and optimization
Define and track the appropriate key metrics for team's OKRs
Plan and develop effective reporting solutions by utilizing engineering best practices and using various BI tools
Present appropriate analysis and commentary to technical and non-technical audience
Lead building solutions to support in campaign management, by building processes that ensure unbiased experiment planning and running the post campaign analysis
Design and support implementation of ETLs/ELTs
Orchestrate automated reporting of main metrics to stakeholders
Provide concrete data-driven insights
Skills:

3+ years of experience working in an analytical role
3+ years of demonstrated experience with business intelligence and visualization tools creating management dashboards
Experience in leading a small team
Expert at writing SQL queries against large amounts of data
Expert in Python, R, Spark, Hive
Strong analytical skills and a passion to work with large sets of data
Strong understanding of attribution model and MMP (Adjust, AppsFlyer, Google Analytics, etc.)
Benefits:

Unlimited holidays

Flexible working hours