Digital Performance Measurement Analyst

Requirements

• Has 3+ years of experience in marketing analytics 
• Knowledge of Digital Marketing campaigns and standard campaign reporting schedules . 
• Knowledge of how segmentation is applied in practice within data driven marketing environments . 
• Experience in data analysis techniques ,Ability to use data visualisation techniques 
• Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics 
• Advanced Excel user 
• Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target 
• Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social 
• Experience driving business value from consumer insight