Digital Marketing Analyst - Henkel

Your Role

• Analyze the performance or our different global brands through data exploration
• Search for industry best practices and run competitive benchmarking
• Finetune and improve how we measure brands performance and develop further performance tools
• Build and maintain reports, data visualizations and interactive dashboards
• Run proof of concepts to validate ideas and converting these ideas into prototypes
• Cooperate with other global and local departments (E-comm, CRM, Digital marketing)
• Support in identifying new data providers
• Own strategic key analytical project, as well as regularly monitor trends to spot trends, and find anomalies
  
  

YOUR SKILLS

• Bachelor's degree in Media, Marketing, Advertising or any relevant field
• Minimum of 2 years of experience in digital marketing, digital data analysis & reporting
• Fluent English speaker
• Demonstrated ability to translate digital data into actionable insights
• Experience working with structured and unstructured data
• Proficient in Excel and Power BI