Key accountabilities and decision ownership:
- Secure cross functional collaboration
- between the sales, customer care and marketing teams to ensure timely achievement of set targets in terms of revenues, customer acquisition, brand recall etc.
- Proactively counter competitors’ strategy,
- services, pricing activities by being the champion of timely adaptation and implementation of marketing strategies.
- Proactively seeking opportunities to incorporate new technology, products, partnerships and business opportunities.
- Develop GTM plan, business cases, profitability analysis, market research, etc. for new products launches or campaigns.
- Works closely with an analytical and data-driven approach in finding and testing new propositions, products and GTM activities combining internal and external insights.
- Develop and own segment marketing financial objectives and continuously monitor performance against KPIs
- Manage Stakeholders to ensure maximum efficiency and effectiveness across all Corporate Segment projects & activities.
- Manage the project process with Product Owners, MPM, Technology, Marcom, Finance, Customer Care & Regulatory in order to ensure the smooth and timely progression of the project.
Core competencies, knowledge and experience:
- Strong commercial acumen and ability to identify and solve varied business problems and excellent stakeholder’s management
- Ability to innovatively design and launch marketing activities.
- Strong communication, presentation and negotiation skills & ability to lead other functions.
- Strong knowledge of reporting & data analysis.
- Flexibility and ability to manage in a fast changing environment
Must have technical / professional qualifications:
- 0-2 years of experience
- Analytical & planning skills
- Negotiation skills & budget management
- Understanding of digital platforms
- Ability to work within a team & drive results
- Strategic Thinking and Conceptualizing
- Excellent interpersonal skills. Good at creating and given presentations.
- Marketing mind with eye for creativity