وظائف مدير تسويق بشركة مرسول

Marketing Manager - MRSOOL

About the Role?

• Responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Also, responsible to raise brand awareness through the creation of appropriate marketing campaigns.
• In this role, you will be responsible in creating efficient plans and content to acquire, retain, engage users. Thus, you should be well versed with marketing apps and building communities.
• The marketing function is centralized, you will report directly to HQ Marketing leadership to align with two centralized functions: brand management, and performance marketing management.

What will you do?

• Build marketing programs to support specific marketing objectives across different channels and segments to support our overall strategic marketing plan
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention & growth.
• Oversees current offerings and comes up with initiatives for new products or services
• Conduct market researches, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
• Approves and oversees the creative development of promotional materials, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

Requirements:

Minimum Qualifications

• BSc/MSc degree in Marketing or related field
  
  

Required Personal Qualities

• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement
  
  

Required Competences

• Excellent spoken and written communication skills in English and Arabic
• Strong organizational, critical thinking and communications skills
• Team player and result-driven
• Analytical and goal-oriented
• Demonstrable experience with Marketing techniques and trends
• High mobility and flexibility
• Experience building complex marketing strategies and reporting on the results.
• Experience in digital and direct response marketing
• Strong problem-solving ability, including metrics-driven thinking
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing digital campaigns