وظائف اخصائى تسويق بشركة Al Futtaim

Marketing Engagement specialist at Al Fattaim

Key Role Specific Accountabilities

Consumer & Customer Engagement

· Responsible of IKEA FAMILY annual communication plan including in store events, digital communication, targeted campaigns and the integration of the program benefits in commercial calendar.

· Identify in home and out of home seasonal events and recreational activities to different group segments in order to achieve recruitment goals and stimulate direct purchases.

· Collaborate with company stakeholders; range team, marketing specialist, IT team, graphic team to identify ongoing opportunities and benefits.

· Day to day close communication with creative and PR agencies to set campaigns direction and delivery of related assets.

· Collaborate with mall partners to develop strong on ground actions to recruit new members.

· Maintain good relation with other brands to present attractive limited time offering to program members and retain customers.

· Uses CRM software to contact and engage with customers.

· Assists line manger on attracting/bringing customers to the store, engaging them with campaigns, offers products and IKEAs concept

Intelligence, Analytics & Feasibility

· Finds/collects data to be used in marketing integrated communication strategies.

· Work using Geographical Analysis and creating various studies to set program KPIs and achieve a targeted communication approach.

· Analyses data coming from the sources of Navision (ERP), CRM, Survey tool, IKEA FAMILY website, kiosks etc.. Creates meaningful analysis/results and shares with relevant parties

Business and People

· Builds strong relationship with all parties, collaborates with the Digital Marketing Team and Store Marketing Managers

· Contacts/manages 3rd parties for service & hardware/software needs of marketing and consumer engagement for daily and long term strategic support operations

· Influences others with critical reporting guidance

king opportunities for optimization & development of reports, tools and processes.

Education

Bachelors degree from a respectful university

Minimum Experience And Knowledge

Minimum of three years of related field work experience required

Job-Specific Skills

· High-energy professional with strong critical thinking and analytical ability

· Previous work experience on targeted and digital marketing campaigns with an adequate level of creativity.

· Worked with CRM systems/ software.

· Knowledge and previous customer engagement/intelligence background will be a plus

· Excellent oral and written communication skills

· Strong presentation skills

· Ability to collaborate across various business areas

· Experience and advance skills on MS Office software - especially MS Excel and MS PowerPoint