Based in Cairo, reporting to the Branch Manager of Cairo and Regional Head of Marketing, you will develop and implement marketing plans for Egypt market to achieve market share and profitability targets. This will include new product launches, overseeing advertising campaigns, events and PR activities plus market research programs, to deliver the regional marketing strategy and overall vision of Bridgestone Middle East & Africa (BSMEA). You will also assume an instrumental role in managing ongoing relationships with external partners, vendors and agencies within Egypt.
Utilizing your commercial marketing expertise, you monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to anticipate and identify market opportunities; recommending adjustments to the marketing strategy to meet changing markets conditions. You will also develop excellent cross functional working relationships, particularly within our partners and sales, to ensure the marketing strategies are integrated and maximize opportunities for growth and business value.
Trade Marketing & Communications:
Contribute to the creation and execution of the Regional Marketing Plan:
Understand market and end-user needs in conjunction with the Regional Marketing teams within BSMEA and Distribution Partners to develop, enhance and implement marketing strategies and campaigns.
Collaborate with cross functional teams to lead Activations, Sell-out campaigns, Sponsorships, Events, Tactical Campaigns, Product Launches and Marketing Tools.
Develop the timelines for execution of aligned marketing plans and manage the full year marketing calendar within designated markets.
Manage and execute key activations / campaigns in strategic markets (Events, PR, CSR etc.)
Work in conjunction with regional BSMEA functions and partners to ensure full alignment and clear communication across all stakeholders.
Managing Marketing Budgets
Lead the follow-up upon market specific executions, activities and related expenditures as per the marketing plan.
Ensure data integrity (Budget, Committed, Paid) and overall compliance.
Working closely with regional communication teams to ensure all success stories, best practices are shared and deployed.
Support the development of retail network in combination with regional BSMEA teams and partners. Seek and deploy market specific initiatives to deliver sustainable business value.
Obtain and develop market intelligence and insights and disseminate across key stakeholders.
Partner with the BSMEA Regional Strategic planning functions to develop accurate demand forecasting.
Degree qualified within marketing, business administration or a related discipline. A master’s degree is advantageous.
You will possess a minimum of 3 years of trade marketing experience in the tire, automotive, industrial or compariable B2B industries or sectors.
You will have a proven track record of developing innovative marketing solutions, have a proactive approach and a passion for the automotive and mobility solutions sector.
Prior experience within a multinational is beneficial however, familiarity with working in a matrix environment is essential.
You will have superior presentation skills with excellent knowledge of MS office and PowerPoint.
With exceptional communication skills in English and Arabic, with French preferable you will be able to develop compelling narratives across a broad range of markets.
Qualified candidates for this important position will therefore need to demonstrate the following:
Agility – to work in a matrix and complex environment where change happens at a rapid pace.
Courage – to share ideas and to think dynamically.
Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role.